Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed.
About Ryan Learns Something:
What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding.
In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own.
Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1
Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns
Watch more Ryan Learns Something:
Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc
Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg
Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ
Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU
Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA
Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY
Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4
Special Thanks to:
-Brand New, Bryony Gomez-Palacio and Armin Vit
Learner, Director of Photography, Videographer: Ryan Baylis
Producer: Jonathan Munk
Producer: David Milton Johnson
Producer: Caitlin Probst
Art Direction: David Johnson
Writer: Andrew Scarcella
Researcher: Braden Thompson
Designer: Pam Wilcken
Motion Graphics: Adam Forbes
Sound: TJ Nokleby
Videographer: Brett Belingheri
Audio: Zach Kempf
UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown
Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10
Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd
Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/
Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1
South Butt and North Face:
Ford Logo Evolution
Starbucks Logo Evolution:
Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good
About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Thanks for taking the time to explain to people that there is more to a brand than just a logo. A lot of people don't understand what brand developers do. It's good to give some context and show how much work it really is!
4:17 - draw on inspiration from many different sources - YES! So important for designers, and often forgotten.
Loved the interview with Bryony and Armin. I read Brand New, Quipsologies, and Art of the Menu almost daily, so it was really cool to actually hear them speak about their work and approach to branding
Also loved the music at 5:25 🙌
The Definitive, One-Size-Fits- All, Accept-No Substitutes, Massively Comprehensive Guide to the Life and Times of KISS.
I love writing about Kiss. I love it too much, probably. I’ve written about this band semiconstantly for the past 20 years, sometimes for reasons that weren’t justified and sporadically with motives that weren’t justified and intermittently with logic that wasn’t justified. But Kiss go into the Rock and Roll Hall of Fame tomorrow, so today I’m Timothy Olyphant.
The Demon: Gene Simmons The Starchild: Paul Stanley The Spaceman: Ace Frehley The Catman: Peter Criss The Fox: Eric Carr The Ankh Warrior: Vinnie Vincent
Mark St. John Bruce Kulick The Catman: Eric Singer The Spaceman: Tommy Thayer.
The New York rock-and-roll group Kiss was formed in 1972, when two workaholic Jews (guitarist Stanley Eisen and bassist Chaim Witz) aligned forces with two boozehound Christians (drummer Peter George John Criscuola 1 and guitarist Paul Frehley). Their adopted stage names are household, unless you are very young, crazy old, or not interested in loud music: Paul Stanley, Gene Simmons, Peter Criss, and Ace Frehley (the last adopting “Ace” because the band didn’t need another Paul). The group was spawned upon the dissolution of Simmons and Stanley’s previous band, Wicked Lester, a folk-rock five-piece Simmons likes to compare to the United Nations (due to their mixture of ethnicities and nonuniform physical appearance). Wicked Lester scored a record deal with Epic, but most of the music was never officially released.