There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos.
By watching this video you'll be able to avoid them :)
#logomistakes #logodesign #logos
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When choosing a graphic designer, it is more than just a portfolio of nice looking designs. You need to have a very clear outline of your project and a couple of basic criteria items.
1. What is the goal of the project
2. What is your budget (be honest with this one)
3. What is the deadline
That way, when you are looking at the websites of potential designers, questions 2 and 3 can potentially be answered before you even need to speak with them. A lot of (good) designers will have on their website, or a downloadable PDF an outline of their process telling you how long a project might take and how much they charge. So, you may LOVE their design style, but, if you have a budget of $1000 and need it in 3 weeks, and their website says they take on average 6 weeks to do a project of that type and it will cost $5000, unless you can match that budget and can wait a bit longer, you can move on to the next designer.
Of course, it isn't always as clear cut as that, and you can still contact the designer because things can be open for discussion. Maybe payments can be spread over time to allow you to spend more. Maybe the designer can see a way to speed up the design process from their usual timelines and so on.
Also, there should be some basic questions asked of you by the designer about your project. This video discusses these 5 questions: https://pixelsink.com/5-important-questions-graphic-designer/
I hope this is useful for you.
This is an honest review for designers. Very helpful and opening. I’m an aspiring designer myself, but due to lack of sources I only depend on what tools I have in my hands, trying to be more creative in many ways. I’m also amazed that comments are honest too, There is a country I know if they see this post they will probably react like perfectionists and it really pains me because they’re my country men 😩
How can i know if logo that i designed for my company/friend/client isn`t a copy of someones other design (I`m talking about simple logo designs). There is a chance that I create something that has been already created, are there some ways to check if my design is kind of unique?
And maybe you have a tip to semi amateur how to become real proffesional and feel right when recommending my self as graphic designer?
Great video, keep up good work!
One place that you can check if a logo design has already been trademarked is to search the World Intelectual Property Organisation website.
It isn't the most user-friendly of websites but it is a good place to start your search.
I don't have any real tips on how to go pro, other than to make sure you have a big enough client base and you feel 100% confident in your abilities.
You can get info on my logo design service and pricing on my website: https://pixelsink.com/logo-design/
I'd love to be able to give design feedback fro everyone that asks but it isn't possible I'm afraid. I wouldn't be able to get any work done :/
I am looking to start doing logo critique videos in the future, so keep an eye out for when I ask for submissions :)
New subscriber. You have convinced me that I need a professional designer. How does an individual find a true professional? What kinds of questions should be asked? I need complete branding assistance so how do I spot a professional from someone that has a good pitch? Thank you for your assistance!
The knock off sites like Fiverr are whoring out designers ... and I use the term ‘designer’ loosely... most of them are completely unqualified, ripping off and copying ... and know jack s*** about the psychology involved in great design.
I agree with you there. Fiverr has its uses for basic design requirements, but I would not use it for something as important as a brand element like a logo. They have introduced their Fiverr Pro (or whatever it is called) and it looks like there are more seasoned designers on there. I'd still recommend though that anyone looking for a designer to work with someone whose work they like and to do background checks.
I tend not to get too bothered by Fiverr these days. I simply ignore that it exists, along with sites like 99 designs and focus on doing the best that I can do for my clients.
Thanks for commenting mate :)
Really amazing video. I'd like to suggest if you can make a live video talking about "your personal steps of logo design" starting from Research, Sketching, Making a golden ratio grids or rule of thirds grids whatever for your logo using illustrator then design your logo according to golden ratio grids & How to select catchy & effective colors for your logo. Thank you so much for your efforts.
I personally don't use the golden ratio very much. Some designers focus on using that to the detriment of the logo I feel. I have used it for some of my logo designs but it isn't an integral part of my design process.
A video like that is something I want to do but it would be quite a time-consuming and I'm busy a lot of the time with client projects I'm not sure when I could do something like that. That's why I mostly do videos like the one above.
I'm sure I'll get round to doing one at some point :)
Thanks for your feedback.
This can be true for some, but not for all. I have clients who were starting new businesses but either saved up to invest in branding or took out a business loan as they saw the value in investing in branding at the beginning.
At the same time, I have also told people who have put aside a budget, that they should wait until their business has been running for at least a year before tey go all-in on branding. To give their business time to mature and find their path. Things can change a lot from inception to the completion of first year in business in terms of what you think your brand should convey, and what your customers think it needs to convey :)
The Definitive, One-Size-Fits- All, Accept-No Substitutes, Massively Comprehensive Guide to the Life and Times of KISS.
I love writing about Kiss. I love it too much, probably. I’ve written about this band semiconstantly for the past 20 years, sometimes for reasons that weren’t justified and sporadically with motives that weren’t justified and intermittently with logic that wasn’t justified. But Kiss go into the Rock and Roll Hall of Fame tomorrow, so today I’m Timothy Olyphant.
The Demon: Gene Simmons The Starchild: Paul Stanley The Spaceman: Ace Frehley The Catman: Peter Criss The Fox: Eric Carr The Ankh Warrior: Vinnie Vincent
Mark St. John Bruce Kulick The Catman: Eric Singer The Spaceman: Tommy Thayer.
The New York rock-and-roll group Kiss was formed in 1972, when two workaholic Jews (guitarist Stanley Eisen and bassist Chaim Witz) aligned forces with two boozehound Christians (drummer Peter George John Criscuola 1 and guitarist Paul Frehley). Their adopted stage names are household, unless you are very young, crazy old, or not interested in loud music: Paul Stanley, Gene Simmons, Peter Criss, and Ace Frehley (the last adopting “Ace” because the band didn’t need another Paul). The group was spawned upon the dissolution of Simmons and Stanley’s previous band, Wicked Lester, a folk-rock five-piece Simmons likes to compare to the United Nations (due to their mixture of ethnicities and nonuniform physical appearance). Wicked Lester scored a record deal with Epic, but most of the music was never officially released.