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Top 5 Common Logo Mistakes in Brand Identity Design

866 ratings | 40397 views
There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos. By watching this video you'll be able to avoid them :) Stay Creative! Col #logomistakes #logodesign #logos ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
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Text Comments (78)
Rod Suarez (23 days ago)
Great video!
Pixels Ink (12 days ago)
Thanks Rodrigo :)
Kristoph Ty (24 days ago)
Awesome Video man... Just the sort of advice I was looking for. Thank you!
Pixels Ink (24 days ago)
That's great Kristoph. Glad I could help.
Peter Lewis (1 month ago)
This is the kind of common sense information that can cut through 90% of the junk we design (including my own stuff). Thanks!
Pixels Ink (1 month ago)
Thanks Peter.
Teofil Dobroiu (1 month ago)
Thank you, again, man! I really appreciate! Greetings from Romania!
Pixels Ink (1 month ago)
Back at you from Scotland :)
maymaylingling (1 month ago)
good point, has to be easy to recognize
Soul4Sail Productions (3 months ago)
Great points & many I'd already felt & discussed with partners. If need be, I want to also vet potential designers. Maybe some advice on how to do that would be helpful.
Pixels Ink (3 months ago)
When choosing a graphic designer, it is more than just a portfolio of nice looking designs. You need to have a very clear outline of your project and a couple of basic criteria items. 1. What is the goal of the project 2. What is your budget (be honest with this one) 3. What is the deadline That way, when you are looking at the websites of potential designers, questions 2 and 3 can potentially be answered before you even need to speak with them. A lot of (good) designers will have on their website, or a downloadable PDF an outline of their process telling you how long a project might take and how much they charge. So, you may LOVE their design style, but, if you have a budget of $1000 and need it in 3 weeks, and their website says they take on average 6 weeks to do a project of that type and it will cost $5000, unless you can match that budget and can wait a bit longer, you can move on to the next designer. Of course, it isn't always as clear cut as that, and you can still contact the designer because things can be open for discussion. Maybe payments can be spread over time to allow you to spend more. Maybe the designer can see a way to speed up the design process from their usual timelines and so on. Also, there should be some basic questions asked of you by the designer about your project. This video discusses these 5 questions: https://pixelsink.com/5-important-questions-graphic-designer/ I hope this is useful for you. Cheers, Col
Hridoy Hasan (4 months ago)
Thank you sir.
Pixels Ink (3 months ago)
Thank you for taking the time to comment Hridoy.
Alison Gouws (4 months ago)
Thank you. I wish all clients understood this. Nothing worse than a shoe brand wanting a shoe in their logo. Or someone selling pipes wanting a pipe.
Pixels Ink (4 months ago)
We need to lead the way Alison :)
KAWAII OBAMA (6 months ago)
i got money. no option but to do it myself...
katlego clement (7 months ago)
The Logo is for clients not owner
Pixels Ink (7 months ago)
Correct :D
Austine Naylo (7 months ago)
This is an honest review for designers. Very helpful and opening. I’m an aspiring designer myself, but due to lack of sources I only depend on what tools I have in my hands, trying to be more creative in many ways. I’m also amazed that comments are honest too, There is a country I know if they see this post they will probably react like perfectionists and it really pains me because they’re my country men 😩
Pixels Ink (7 months ago)
Thanks for the comment Austine. Just you keep doing what you are doing and ignore the perfectionists. Nobody is perfect :D
Kacper Duniewicz (9 months ago)
How can i know if logo that i designed for my company/friend/client isn`t a copy of someones other design (I`m talking about simple logo designs). There is a chance that I create something that has been already created, are there some ways to check if my design is kind of unique? And maybe you have a tip to semi amateur how to become real proffesional and feel right when recommending my self as graphic designer? Great video, keep up good work!
Kacper Duniewicz (9 months ago)
Thank you very much for taking time answering my question ! And yes this website is pretty hard to use :) Cheers, Kacper
Pixels Ink (9 months ago)
Hi Kacper, One place that you can check if a logo design has already been trademarked is to search the World Intelectual Property Organisation website. It isn't the most user-friendly of websites but it is a good place to start your search. I don't have any real tips on how to go pro, other than to make sure you have a big enough client base and you feel 100% confident in your abilities. Cheers, Col
Brandon Olson (10 months ago)
How much do you charge for a logo sir? Would love to get your thoughts on the logo I have been trying to develop.
Pixels Ink (10 months ago)
Hi Brandon, You can get info on my logo design service and pricing on my website: https://pixelsink.com/logo-design/ I'd love to be able to give design feedback fro everyone that asks but it isn't possible I'm afraid. I wouldn't be able to get any work done :/ I am looking to start doing logo critique videos in the future, so keep an eye out for when I ask for submissions :) Cheers, Col
imtiaz Ahmad (10 months ago)
great tips and very help full
Pixels Ink (10 months ago)
Thanks Imtiaz :)
Rebecca Sargla (10 months ago)
I have been thinking about a logo for 3 weeks now, this was super helpful!
Pixels Ink (10 months ago)
That is great to hear Rebecca :)
CallMeLum (10 months ago)
The logo is not for you. That is such great advice
Pixels Ink (10 months ago)
It has turned into a bit of a catchphrase for me when I'm speaking to my clients. :)
贝墨 (10 months ago)
I kept staring at your beard. I wanna cut it.
Pixels Ink (10 months ago)
Quantity not Quality in this case :D
贝墨 (10 months ago)
Pixels Ink That better be some high quality wad of chin hair XD
Pixels Ink (10 months ago)
£1 Million and you can chop away :)
Toni Larimore (11 months ago)
New subscriber. You have convinced me that I need a professional designer. How does an individual find a true professional? What kinds of questions should be asked? I need complete branding assistance so how do I spot a professional from someone that has a good pitch? Thank you for your assistance!
Pixels Ink (11 months ago)
Hi Toni, Thanks for subscribing, and for your question. Check out this other video from me, it should help you: https://www.youtube.com/watch?v=KAFm94CtEvI Cheers, Col
Viacheslav Naumov (11 months ago)
The 5th mistake is the most common =) Thumb up!
Pixels Ink (11 months ago)
Yep, unfortunate but true :(
Cristina Zarnescu (11 months ago)
I feel inspired after this video so thank you very much for your tips
Pixels Ink (11 months ago)
Glad you found it useful Cristina :)
xXxXxCGPBxXxXx (11 months ago)
The knock off sites like Fiverr are whoring out designers ... and I use the term ‘designer’ loosely... most of them are completely unqualified, ripping off and copying ... and know jack s*** about the psychology involved in great design.
Pixels Ink (11 months ago)
I agree with you there. Fiverr has its uses for basic design requirements, but I would not use it for something as important as a brand element like a logo. They have introduced their Fiverr Pro (or whatever it is called) and it looks like there are more seasoned designers on there. I'd still recommend though that anyone looking for a designer to work with someone whose work they like and to do background checks. I tend not to get too bothered by Fiverr these days. I simply ignore that it exists, along with sites like 99 designs and focus on doing the best that I can do for my clients. Thanks for commenting mate :) Cheers, Col
Mark Xenic (11 months ago)
Very good tips.
Pixels Ink (11 months ago)
Thanks Mark.
Raymond Sawe (11 months ago)
Colossal beard..way awesome...and Great tips...
Raymond Sawe (11 months ago)
Certainly.. He looks good on ya.. 😃
Pixels Ink (11 months ago)
haha, thanks, Raymond. The beard appreciates it :)
rsl mzdr (11 months ago)
sir I want learn from you.can you teach me? then I work for you.I hope you answer my question.thank you.
Pixels Ink (11 months ago)
Hi Mozumder, I don't teach people on a 1-to-1 basis. You would need to find someone else to do that for you. Hopefully you will keep learning from my future videos :) Cheers, Col
Joseph Collins (11 months ago)
Some people or designers just get it. other people or designers will never get it. I see it, I'm no paid designer, but I see what's wrong with so many logo designs everyday!
Jnuan Mnuel (1 year ago)
mase it (1 year ago)
great, thank you sir
mase it (1 year ago)
you're welcome sir <3
Pixels Ink (1 year ago)
Thanks Mase :)
Tech world (1 year ago)
love it
Pixels Ink (1 year ago)
I appreciate this as a person slowly trying to do my own thing...
Amjad Elkassemey (1 year ago)
Really amazing video. I'd like to suggest if you can make a live video talking about "your personal steps of logo design" starting from Research, Sketching, Making a golden ratio grids or rule of thirds grids whatever for your logo using illustrator then design your logo according to golden ratio grids & How to select catchy & effective colors for your logo. Thank you so much for your efforts.
Pixels Ink (1 year ago)
Hi Amjad, I personally don't use the golden ratio very much. Some designers focus on using that to the detriment of the logo I feel. I have used it for some of my logo designs but it isn't an integral part of my design process. A video like that is something I want to do but it would be quite a time-consuming and I'm busy a lot of the time with client projects I'm not sure when I could do something like that. That's why I mostly do videos like the one above. I'm sure I'll get round to doing one at some point :) Thanks for your feedback.
spanish. ink (1 year ago)
Can i Get a logo from scracht under 100 bucks somewhere?
Gritty Chitty (1 year ago)
I am a professional graphic designer if you are still looking to have that logo made
Nono (1 year ago)
Thanks for your answer !
Pixels Ink (1 year ago)
This can be true for some, but not for all. I have clients who were starting new businesses but either saved up to invest in branding or took out a business loan as they saw the value in investing in branding at the beginning. At the same time, I have also told people who have put aside a budget, that they should wait until their business has been running for at least a year before tey go all-in on branding. To give their business time to mature and find their path. Things can change a lot from inception to the completion of first year in business in terms of what you think your brand should convey, and what your customers think it needs to convey :)
Nono (1 year ago)
The problem is when you want to start, you don't have any funds for a rly good logo
Pixels Ink (1 year ago)
I'm sure you can but it isn't something that I can personally recommend to you. Cheers, Col
Many thanks! Great tip :)
Temur Ahmad (1 year ago)
Here is another nice article about logo design 5 steps https://www.divineworks.biz/single-post/2018/01/21/5step-logo
Musicman The FAM (1 year ago)
Great tips!
Pixels Ink (1 year ago)
Cheers :)
ché costa (1 year ago)
So cool video, so good vibe ! Nice wave 4 u from Brazil !!
Pixels Ink (1 year ago)
Hey Ché Costa. Here is a wave back at you from Scotland :) Stay Creative! Col
Jedo Ali (1 year ago)
Thanx clear advice 👍🏼👍🏼👍🏼
Jedo Ali (1 year ago)
Thanks, can u give examples always pls🌹
Martin Huntbach (1 year ago)
Great video Col
Pixels Ink (1 year ago)
Thanks Martin :)
GFXMentor (1 year ago)
Thank-you sir 😊
Pixels Ink (1 year ago)
Thanks for taking the time to comment :D
Ena Becirbasic (1 year ago)
rock'n'roll :)
Pixels Ink (1 year ago)
It's the only way to be :) Stay Creative! Col

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