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Introduction to Brand Management | Lecture 1: Fashion Is A Beatutiful Chaos
 
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Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 1863 Polimoda
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 539273 The Futur
Ryan Learns Brand Identity: Ryan Learns Something Episode 3
 
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Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 287894 Degreed
Behind The Design: Fashion Brand Identity
 
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SDB Creative Group's Creative Director Simon Burn gives you a peek behind the scenes in the creation of a fashion brand identity. This is not staged, it's a real fly on the wall look at a working designer!
Top 5 Common Logo Mistakes in Brand Identity Design
 
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There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos. By watching this video you'll be able to avoid them :) Stay Creative! Col #logomistakes #logodesign #logos ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 42907 Pixels Ink
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 221781 Philip VanDusen
Roman Colosseum fashion  Brand Identity without a logo
 
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MyTrademark; a distinction beyond just a logo - it is the architectural.symbol of the Roman Colosseum presenting my Brand Identity ...#AncientRomanColosseumMeets
Views: 420 PORSCIA® YEGANEH®
Logo Design - How to Brand A Business Ep. 1
 
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In the first episode of, "let's brand a business" we go over, in pretty high speed, some of the logo design process. Branding a business and creating a logo that symbolizes the company's style and personality is important. Getting the process right can be a daunting, exciting, and deeply satisfying process. I hope you enjoy the logo design process and follow along for the entire branding series. Don't forget to leave me some feedback in the comments below. Do you like the logo? Do you like the video style? You can check out my website and contact me at http://www.zimrimayfield.com/ See you for the next episode!
Views: 81355 Zimri Mayfield
Root Inc. Launches New Brand Identity
 
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Root has evolved in the last 20 years and now our brand identity supports Root's capabilities and solutions. We're personal, creative, and we make a difference. Check out the new Root!
Views: 21966 Root Inc
WE ARE SUPREME | A Documentary about Brand Culture & Exclusivity
 
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'We are Supreme' is a short film/documentary which explores the idea of brand culture today, asking why exclusivity affects the way we view fashion and everything that comes with it. Including interviews with fashion designer, Ricky Wesley Harriott and fashion merchandiser, Wendy Williams - we try to find out why we're spendingso much of our salaries on big name brands. Directed & Edited by Ki Griffin Camera by Shaquille Allen & Junior Shirley Many thanks to all the participants! Find me on... Instagram | https://www.instagram.com/chroma.ki/ Facebook | https://www.facebook.com/itschroma.ki/ Music Sources: ArgoFox | Royalty Free Music (https://www.youtube.com/watch?v=nRa-eGzpT6o) AndrewG | Background Music for Videos (https://www.youtube.com/watch?v=TwZ-EwgKA1o) e-soundtrax | Background music for videos (https://www.youtube.com/watch?v=jy3dDwrHDKE)
Views: 55325 ki griffin
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3441141 Apple
Brand Identity
 
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Take your Brand Identity to the Next Level with Vaughn Street! www.vaughnstreet.com
Views: 80 VaughnStreet
Polimoda Corporate Video 2015 | The future of Fashion is Now The Future of Fashion is You
 
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POLIMODA - International Institute of Fashion Design & Marketing is an Italian centre of excellence, recognized worldwide for its high quality, fashion-oriented, didactic offer ranging from Design & Marketing to Management and Communication, in line with industry and fashion company needs. Polimoda relies on a team of professors with a solid background and experience in the fashion industry, a team focused on providing students with an updated education, always in-line with the fast changing fashion business. Our faculty is expert in the different fields of fashion design, marketing, management, branding, communication, trends, footwear and pattern design as well as research in fashion. --------------------------------------- http://www.polimoda.com http://www.polimodamag.com --------------------------------------- Welcome to POLIMODA / IDENTITY / AUTHENTICITY / BECOME AN OPINION LEADER / EDUCATION IS AN OBLIGATION / DESIGN THE FUTURE / DEFINE LUXURY / CONTEMPORARY COMMUNICATION / DESIGN A DREAM / CONNECTING THE WORLD / PAST PRESENT FUTURE / CONTAMINATE / STYLE YOUR LIFE / PREDICT THE FUTURE / EXPRESS YOUR IDEAS / TAILORED TO INDUSTRY NEEDS / HAVE A VOICE / BRAND YOUR COMPANY / STRATEGY AND VISION, THE PARIS CONNECTION / PARTICIPATE / BE CREATIVE / BE DEMANDING / COLLECTIVE IMAGINATION / WRITE ON FASHION / JOIN OUR COMMUNITY -------------------------------------- THE FUTURE OF FASHION IS NOW / THE FUTURE OF FASHION IS YOU
Views: 30667 Polimoda
Slow Fashion: Dr Claudia Henninger
 
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University Teacher in Marketing, Dr Claudia Henninger, discusses her research into the slow fashion industry and corporate identity. You can find our full series of interviews on sustainability at Sheffield University Management School in this playlist.
Views: 1403 ManagementSchool
Jackets by Brand Identity
 
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Look fashionable, smart and classy whilst staying warm and dry this winter. 💨☔️👈🏻 For more information visit www.brandidentity.co.nz or contact Carolyn at [email protected]
Views: 1 CMoore7295
Best Company Brand Logo Design Inspiration | Corporate Identity Using Helvetica
 
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It's Cool! Best Company Logo Brand Design Inspiration | Great Logos Ideas For Corporate Identity Using Helvetica Exactly what isolates a great corporate identity logos in a standard, mass-circulated typeface from a genuine imaginative brand logo outline? One of them is non specific and fundamentally useless, while the other is (ideally) an impactful, vital, skillfully made, frequently extremely costly work of graphic design. That’s way we need corporate logos. In this post, we'll take a gander, best case scenario Company Logo Brand Design Inspiration all got from Helvetica. That is not as much as half of the huge brand logo design concept out there whose corporate character depend on this textual style. In any case, a great inspecting regardless—one that shows how a solitary typeface can function crosswise over organizations. The outcomes are shifted: some scarcely take after Helvetica Font any longer by any stretch of the creative logo design. While others change the typeface just somewhat. As we'll see, however, even modest alterations of kerning (the space between letters) or ligatures (associations between letters), also shading, can have an immense effect. Here some Brand Logo Design Inspiration! #GraphicDesignTrends #GraphicDesign CHECK OUR VIDEOS: 1. Graphic Design Quotes | A Simple Portfolio Graphic Design Ideas From Motion Graphic Designer https://youtu.be/EWsxgBnizd8 2. Visual Hierarchy Principle of Graphic Design | Guide To Graphic Design Skills For Beginner https://youtu.be/Hc899qz42PQ 3. 3D Interior Design Animation | Interior Architecture and Design Portfolio https://youtu.be/nWET-KVXSs8 4. 3D Architectural Rendering | An Animation Design Of Logung Dam Kudus ( Animasi Bendungan Logung Kudus) https://youtu.be/k-rBZCKGJ0s 5. Beard Trimming Styles | How To Shape A Beard | Beard Grooming And Trimming Tips. A Guide to Men Shave https://youtu.be/jvwpnOBUCvM FOLLOW OUR SOCIAL MEDIA: Facebook: https://www.facebook.com/Graphicdesigntrend Twitter: https://twitter.com/GDTrend Instagram: https://www.instagram.com/graphic.design.trend/ Regards, Graphic Design Trends -~-~~-~~~-~~-~- Please watch: "Owesome Powerpoint Presentation Template Powerpoint | Design Master Slides & Themes" https://www.youtube.com/watch?v=G1oomF4J_Fg -~-~~-~~~-~~-~-
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 858033 TED Archive
Fashion desiner Teaser campaign
 
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Queen Line fashion design brand, 1st Marketing campaign because a corporate identity is the manner which a corporation, firm or business presents themselves to the public, If you need a custom design for your business identity. Our Professional Designer Experts will love to design your vision for your next step in branding .They are especially talented in creating beautiful and creative designs that match your branding vision. If you've got an idea, just give us the details and we'll work with you to make it real. www.asrarit.com
Views: 1432 Asrar Al Tasmeem
Corporate Identity for Optiker Bode
 
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Schwitzke Graphics develops a new visual language for the long-established optician Optiker Bode and positions the eyeglass specialist in the premium lifestyle segment! Brand Design: To reinforce the new brand focus, Schwitzke Graphics organized a photo shoot for the current collection of eyeglasses and was responsible for all creative services. The result is a fresh and fashion-oriented visual language, including a making-of. The reorientation is complemented by the revision and further development of the entire brand appearance, consisting of the brand’s logo, brochures, stationery and shopping bags. Schwitzke Graphics offers 100% full service: This starts with brand design and graphic design, continues on site with store branding, in-store communication and POS communication, and ends with packing design, digital media & web design all the way to way-finding systems and video production. Special requests included! • www.facebook.com/schwitzkegraphics • www.schwitzke.com/de/graphics
Views: 540 Schwitzke
How to Design a Distinct Brand Identity - The Critical Step | CHANNEL LAUNCH VIDEO
 
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How to Design a Distinct Brand Identity - The Critical Step ~ CHANNEL LAUNCH EPISODE! When you are working on your visual brand identity, such as your logo, colours, fonts, graphics, templates, icons and all those little elements that make up the overall look of your brand, it may be easy to rush into pretty inspiration, looking at trends or drawing elements from other designs you love. The trouble with designing an identity based on trends, what other people are doing and just what you think looks nice, is that it lacks the very thing you are setting out to do. Creating an identity. GIVEAWAY DETAILS ~ To Win: Tote Bag and Mug To Enter: Subscribe to the channel and leave a comment on this post. Open to: Worldwide. Closes: Sun 28th October 2018 Winner Announced: In the video that will be published 30th Oct 2018. RESOURCES ~ +FREE Branding Facebook Group → https://www.facebook.com/groups/DYSBYB/ +FREE Email Course- Define Your Brand's Visual Style → https://www.tabithaemma.com/define-brands-visual-style-email-course/ +Creative Market- For Design resources → https://bit.ly/2P2Y6wZ +Get $50 off your Web hosting with Dreamhost → https://bit.ly/2NeEtQP ___ SUBSCRIBE FOR MORE TIPS ~ https://bit.ly/2y69lNX ___ DISCLAIMER: The above video description contains affiliate links, which means if you click on one of the links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for your kindness and support. ___ You can also find me at: https://tabithaemma.com https://tabithaemma.com/blog http://instagram.com/tabithaemma http://pinterest.com/tabithaemma http://facebook.com/tabithaemmabray
Views: 165 Tabitha Emma
Sarah Riggs, Vartula: How important is brand identity?
 
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Sarah Riggs of Vartula discusses the vital importance of brand identity for small businesses. This interview was recorded at Enterprise Nation's Fashion Exchange.
How To Present Logo Designs and Identity Projects to Clients
 
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👉Subscribe: https://goo.gl/F2AEbk Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs? In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind. Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/ Ben would LOVE to hear from you - hit him up on Instagram: https://www.instagram.com/mrbenburns/ ** Get all three StoryBlocks resources for the price of ONE - just click here: http://www.videoblocks.com/TheFutur_1217 ** – Video Timestamps 0:13 What is this? 2:15 Prerequisite No. 1 - Solid Discovery 2:40 Prerequisite No. 2 - Collaborative Steps 4:00 Prerequisite No. 3 - Incredible Work 4:10 Prerequisite No. 4 - The Right Tools 4:54 Building the Presentation 4:59 Step One - Start at the Beginning 6:16 Step Two - Recap the Steps with the Client 7:54 Step Three - Display your Work * 9:54 *Slide 1 - Isolated Logo on White 10:16 *Slide 2 - Split Screen, One Color Logo 10:40 *Slide 3 - Standard Mockups 11:24 *Slide 4 - Small Format Mockups 12:13 *Slide 5 - Large Format Mockups 13:08 *Slide 6 - Isolated Logo on White 13:28 Repeat for all other versions 13:43 Step Four - Compare all Options 14:09 thefutur Logo Mockup Process 16:07 Emily's Speed Mockup Design 18:40 Step Five - Ask Targeted Questions 21:10 Step Six - Don't expect Feedback 21:45 Step Seven - Set Timelines and Expectations – This video is sponsored by StoryBlocks. – Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Connect with us online: https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere https://www.instagram.com/thefuturishere/ — Credits: Executive Producer– Ben Burns Host– Ben Burns Director– Stewart Schuster Cinematography– Aaron Szekely Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne Stock photos–Storyblocks === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 279785 The Futur
How To Create The Perfect Brand Identity System - The Brand Builder Show #24
 
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When one thinks of a brand identity, most people tend to think of the logo design. While a logo is one of the most important elements of a brand identity, there are others that are as important and perhaps sometimes even more so. In this video, we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. You can read the full article at: https://www.spellbrand.com/brand-identity-system ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Motion Graphic Brand Identity: Nike Gyakusou
 
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A mock brand identity project done for a motion graphic module in NTU Art Design & Media.
Views: 435 Shawn Wee
Tera Energy Vela - Brand Identity Campaign
 
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Campagna di rinnovamento e valorizzazione dell'immagine aziendale. Attività svolta: redesign del logo; riprogettazione della corporate aziendale; realizzazione di due company teaser. Video #1 - Vela - Il consulente Tera, in giacca e cravatta - decontestualizzato, supporta strategicamente il team Cliente per accompagnarlo alla vittoria. Ideazoine e storyboard: Vertical Media Riprese e montaggio: Malandrino
Views: 23 Vertical Media
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 19558 TEDx Talks
Building A Brand Identity
 
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How to build a brand identity for your business. Jared Barfuss, lead trainer for Innovation Simple, discuss the ways successful businesses such as Apple position their Identity to sell products or services.
Views: 1128 innovationsimple
Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley
 
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How do you carve a place out for yourself in this universe AND maintain that light that makes you… You? An expert marketer shares his perspective on constructing a unique identity for yourself. Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is an experienced storyteller, marketing leader, and entrepreneur. Followed by over 100,000 executives and young professionals, Tai's work has been widely recognized by Forbes, LinkedIn, Twitter, MarketWatch, and Tech Insider. He previously led digital and content marketing at top Fortune 500 companies, including Apple and Samsung. Tai is currently the Head of Content and Brand at SelfScore. He is an alum of the UC Berkeley Haas School of Business. Tai is the author of the upcoming book, Zero to Infinity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 176011 TEDx Talks
ZSJ - Brand identity
 
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Clothing brand Behind the scene
Views: 12 Radge
How To Build Brand Identity
 
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Are you a new business looking to build your brand? It's about more than just a slogan and logo - here are a few key tips on building your brand from the ground up! Share this video with the following branded link: https://Rebrandly.Video/BrandIdentity So you’ve got a logo…Maybe even a slogan…But that doesn’t mean you’ve got a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to pop out a generic logo. But the truth is branding is for marketers and business owners...Read more here: https://Rebrandly.Blog/Brand SUBSCRIBE for more from Rebrandly: https://Rebrandly.Video/Subscribe Transcript: - So, you've got a logo and maybe even a slogan, but that's not a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to slap a few colors on any old generic logo and that's it. Now, if you're one of those people just give me a few minutes, okay? Let's fix that perception. Some people think that building a brand is a task strictly left for graphic designers. No, nuh-uh, wrong. The truth is branding is from marketers and business owners. Branding takes place at every touchpoint, every interaction with the consumer, and every time they think of your brand. Most importantly, branding is ultimately controlled by the customers. Too many companies think that they get to choose their brand while you only really get to influence how your customer sees you, not the other way around. So to help, we've put together a quick look at some of the key elements that go into building a strong brand identity. First up, being responsive and consistent. Don't just build things because they make you happy. You take an action, you see how the customer responds, take on more of the feedback, and then you implement that into your brand strategy going forward. By monitoring your audience responses as you go, you can see what does or doesn't work while consistently engaging with them. And of course, there's no need to alter every fiber of your company's being with every piece of feedback but keep an eye out and take things in. Next up, authenticity. Now, it should really mean something to say that a brand is authentic. But what does that mean? Truly authentic brands understand themselves at the deepest level. And they're able to foster meaningful and long lasting relationships with customers. And not only are customers more likely to trust an authentic brand, they're more likely to recommend it, which is key. Third, creating a brand strategy. A brand is never truly done. Over time they change, they evolve, they develop. I mean, you can see that in logos alone. Branding is a daily process of bringing multiple aspects of your business and voice together and then adjusting them to what the customer expects from you. Next up, brand story. Now this relates back to credibility. How did you as a company come to be? And what makes you so passionate about solving this particular problem? The term storytelling is used a lot but this isn't just about telling a good story. It's about telling people what your company stands for and getting them to stand behind the ideals of your business. Then we have brand essence. Now this is when we get to your company's core values. What principles will shape your company's culture? Now, many companies out there will claim to differentiate themselves with values like, we're transparent. We have have a great company culture, there's no company out there like us. Okay, okay, well done, fine. These unique core values that so many companies profess kind of become the standard for tech start-ups. Which is good, it just means that we can all stop stating the obvious and look for really unique, new, fantastic ways to differentiate ourselves. It's time to show instead of tell. Think of what truly unique values you have and build them into your company culture from day one. And finally, brand differentiation. Copying the same strategy as another company is the tactic reserved by those most dastardly of villains who just aren't creative enough to come up with their own ideas. Don't be a copycat. Originality is way more fun. This all comes back to defining your unique selling point, your USP. What does your brand have that others don't? And how can you position your company in a way that it can't be replicated? This also goes back to understanding the one thing that you are best at and turning that into a message. ********************************************************************* Rebrandly: Your brand on your links 🔗 Rebrandly is the easiest way to create and share branded short links using a custom domain name! Check us out: http://rebrandly.com
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 114902 MeetTheBoss
We Fashion Visual Identity.mpeg
 
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Animation about the new WE fashion visual identity.
Views: 1712 Frank Dresen
Fashion For All: Developing the Identity & Brand
 
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This video is the first of many where you get to tag along on my insane journey in launching a non profit organization in the midst of a precarious economy. Am I insane? Find out! www.fashionforall.org
Views: 150 Felicia Sullivan
NONDONOIR CORPORATE IDENTITY CLIP
 
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Cinematography: Paolo de Graaff Photography: Govert de Roos Client: www.nondonoir.com
Views: 1682 Paolo de Graaff
black Corporate Identity Case Study
 
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#ShiftJoePublic brought to life & developed the strategic brand design for the recently launched entertainment platform – black.
Views: 210 Joe Public United
Coreldraw Tutorial - Corporate Identity - T shirts
 
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designing a t-shirt is a simple process that depends on the creativity of the designer, sometimes a simple design is the best for a certain corporate, you do not need to over-do it. if the corporate has an artistic side and you want to reflect how active or athletic it is, you might need to make your design a bit more colorful.
Views: 1686 Salah Ali
Dolce & Gabbana Brand Identity Pt 1
 
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My Brand identity project 2007
Views: 2086 Firuze French
Brand identity video for Bomb&Coms clothing in Oklahoma City, OK
 
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Brand identity video for Bomb&Coms clothing in Oklahoma City, OK Written and Directed by Jacobi Isham. Shot and edited by David Brosius of ImageWerkz Visual Media. Lighting & Grip assistance by Elizabeth Brosius. http://www.bombncoms.com/
Agency Thailand corporate identity design
 
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I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
Views: 24 Vander Graphic
How to Create an Iconic Logo
 
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Video sponsored by Fiverr Pro. How to Create an Iconic Logo. Watch, share and subscribe to Valuetainment: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment Posting Schedule: Monday- Motivation for Entrepreneurs Tuesday- How to Video with Patrick Bet-David Wednesday- Life of an entrepreneur vlog Thursday- How to Video with Patrick Bet-David Friday- Case Studies with Biz Doc Tom Ellsworth About Valuetainment: This channel is about providing a hybrid of information and education for entrepreneurs. Every video is created with a purpose of providing value and entertainment, hence Valuetainment. Patrick Bet-David, the creator of this channel has decades of experience, unique perspectives and experience that he wants to give back to the world of entrepreneurs. Why? Patrick Believes that 100 percent of the worlds problems can be solved by entrepreneurs. He is also an active CEO and leads a financial services sales force of over 3,000 agents across the U.S. To reach the Valuetainment team you can email: [email protected] Follow Patrick on social media: Website: http://www.patrickbetdavid.com Snapchat: https://www.snapchat.com/add/patrickb... Facebook:https://www.facebook.com/PatrickBetDa... Instagram:https://www.instagram.com/patrickbetd... Twitter:https://twitter.com/patrickbetdavid Linkedin:https://www.linkedin.com/in/patrick-b... Video sponsored by Fiverr Pro.
Views: 312807 Valuetainment
Building Your Visual Brand Identity
 
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Great visual brand identities are some of my favorite things to see. I appreciate the thought and effort that goes into them. Organizations, companies, and personal brands that acknowledge the importance of design can maximize their own potential. I’ve touched upon going beyond just having a logo to assemble a complete brand identity and importance of having brand guidelines. Today, I’m going to give a few tips on how to assemble your visual brand. Creating a visual brand identity is where you decide what the public will see when they see you. From the logo to the colors to the typography and more, you are creating a system of presentation. You are creating your own personal treasure trove of assets that you and your team can use as beacon for those already interested and those who you want to attract. Twitter - http://www.twitter.com/creativebobbie Facebook - http://www.facebook.com/creativebobbie Instagram - http://www.instagram.com/creativebobbie Medium - https://medium.com/@creativebobbie Portfolio - http://www.shypsi.com Music: Foria - Break Away [NCS Release] NCS (NoCopyrightSounds) https://www.youtube.com/nocopyrightso... Foria: https://soundcloud.com/foria Kid Azul - Bobbie Fiasco Mark II Kid Azul: https://soundcloud.com/kidazul
Views: 289 creativebobbie
Bucofa presents Corporate Identity Workwear
 
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Bucofa is the perfect partner when it comes to attractive Corporate Identity clothing! These items of clothing for our international customers demonstrate how the corporate colours and elements are incorporated in the overall clothing range to help reinforce the uniform, professional appearance of the organisation, thereby enhancing the companys image. www.bucofa.com
Creating A High-End, Premium Brand Identity | JGI Branding
 
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Interested in becoming a Private Branding Client? Go here: https://www.joshuagibbons.co.uk/call In this video I talk through a Brand Identity Case Study for a luxury fashion company called "Bold Apparel", who represents the go-doers and those that want to make a statement Let me know what you thought below :) #branding #jgibranding #brandstrategy #digitalmarketing See Josh's Recent Client Case Study: https://joshuagibbons.co.uk/sheri-strategy -- Josh Gibbons, owner of JGI Branding, is a Branding Strategist and Identity Designer helping your Service Business fulfill its purpose and impact more lives. Content will be centered around: - Positioning your Business with Branding to get in front of your ideal audience - Visuals and Creative advice on being seen in the best way possible - Business Startup guidance for incorporating Branding into Marketing -- Learn more about JGI Branding https://joshuagibbons.co.uk/ -- Follow Josh at: Facebook: fb.me/JGIBranding Instagram: www.instagram.com/joshuagibbons_/ LinkedIn: www.linkedin.com/in/joshua-gibbons-4109a216b/ Twitter: https://twitter.com/JGIBranding ********* Book A Free Consult With Josh: https://joshuagibbons.co.uk/call/ ********* Check Out The JGI Blog: https://joshuagibbons.co.uk/blog/
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1486659 NorwichBSchool
The influence of brand identity in decision making
 
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This video shows how the identity of strong brands influences our decision making. The pictures of the shoes were modified with photoshopped, specifically the logo of the brands. The results of the experiment showed that brand identity is a psychological bias for decision making.
Stanley Korshak Identity Film | Dallas Corporate Video
 
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Fall in love with Stanley Korshak, a retail staple in the heart of the Big D. This Dallas corporate video lifts the veil on one of the city's greatest treasures.
Views: 1511 DHD Films
MK Fashion World - Corporate Presentation
 
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MK Fashion World has decades of partnering the world's most trusted fashion labels, from the very beginning, our company has been recognized for superior product quality and excellence of service. Today we are also known for our ability to respond with agility to a modern fast paced market equipped with state-of-the-art factory and 500 employees. We have led the Indian ready-made garment industry, year after year, earning customer loyalty and growing our reputation for reliability. We've done it by orienting ourselves to fashion trends and customer needs, investing in the latest technology, relentlessly training our highly-skilled workforce and setting the highest standards for ourselves in both the production process and the end-product. MK Fashion World upholds an inherent set of principles that protect your brand and drive commercial success. Our commitment to innovation, response and value encompasses a creative approach to garment advances, an agile supply chain that adapts to your specifications, and a competitive pricing structure for your brand. MK Fashion World is ideally positioned to serve different apparel sectors via its divisions. We offer proven expertise across men's wear, women's wear & kid's wear. This ensures that we meet your specific requirements with expert knowledge in your sector.
Views: 695 MK Group
DesignLingo Client Portfolio - Logo Design Services - Web Design Services - Brand Identity Services
 
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http://bit.ly/hHBIIH - Since our creation in 1999, we have enabled clients worldwide to meet and exceed their design goals. We attribute our success to fundamental, common sense business practices fueled by our top-notch professional training along with our tireless passion for design. Whatever your needs may be, DesignLingo provides personalized customer care, competitive pricing, and the absolute latest technology to all our clients. Our approach to helping businesses with creative designs is simple: First we make a clear assessment of your goals. Then we draw from our 14 years of experience developing design solutions. We match your goals with the most current, proven technology and online marketing strategies available. Stay Connected: Facebook: Design Lingo ( http://on.fb.me/dEEEaC ) Twitter: @Designlingo1 ( https://twitter.com/#!/designlingo1 ) Youtube: Designlingo99 ( http://www.youtube.com/user/DesignLingo99/videos ) BlogSpot: Designlingo ( http://designlingo1.blogspot.com/ )
Views: 27173 DesignLingo99
A Breakdown on Creating a Cohesive Brand Image
 
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A brand image should manifest itself in all of the content created by a company, but how can a company without an image create one? Appropriate, Inc. brand and content strategist Margot Bloomstein explains how to build a cohesive brand.
Views: 120 OpenViewVenture

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